Our Story

Hartwell Design Co. was born from a love for the carefree, vibrant summers spent on Lake Hartwell. Founded by a local who grew up enjoying the sun, water, and all the adventures the lake has to offer, the brand was created with one mission: to bring the true spirit of a Lake Hartwell summer to life through fun, colorful apparel.

Every design is inspired by the stunning beauty of the lake and the joy of those long, sun-filled days spent boating, fishing, and making memories with friends and family. Starting in the heart of Hartwell, for Hartwell, the brand celebrates the laid-back, adventurous vibe of the community and the natural charm of the area. Whether you’re on the water or enjoying lakeside relaxation, Hartwell Design Co. is your go-to for clothing that captures the essence of summer at Lake Hartwell.